Making Waves Foundation has been advocating change in the lives of all of those who fall through the cracks for well over 20 years. Through their free and volunteer-based sailing programs, MWF inspires those with disabilities or in difficult circumstances to see life through a revitalised perspective, as well as challenging society’s perception of those facing disability or disadvantage.

Through rebranding, MWF has captured their wider target audience, including all of those who fall through the cracks in life, instead of simply disabled youth, a target audience they associated very closely with. The use of bold colours showcases the volunteers and participants confident, vibrant personalities. Sailing jargon and sentences kicking off with “I Am” dominate the tone of voice, reaffirming the participant’s ability.